Consultant Resources
Perspectives: Find Your Competitive Edge
Q2 2022 Introduction
What is PI Competitive Edge? If you’re new to the Edge (cool shorthand, right?), it’s a quarterly Product Marketing newsletter that takes 10 weeks of market research and breaks it down into a breezy 10-minute read. ✨ Almost like magic. ✨ Want to catch up on previous editions? Here’s what we’ve covered up until now:…
Perspectives: Solve Hard Problems with Software
Perspectives: Breaking Through Bias
Engaging Hire Free users
When a prospect creates a Hire Free account, you’ll want to be prepared to support their journey and uncover opportunities to engage with them as a consultant. This call should be brief, focused, and lead to clear next steps. The initial call seeks to accomplish a few things for you and your prospect. It should: …
Perspectives: How to Wow (and Win!) New Clients with Talent Optimization
Conclusion
The switch to Product-Led Growth might seem like a big change. In fact, it’s just a continuation of the business strategies Arnold Daniels used in 1955. One of the biggest drivers of PI’s early growth was that it offered free Behavioral Assessments and readbacks to interested clients. Arnold Daniels didn’t convince the client our product…
The power of value-based pricing
Until now, PI has relied exclusively on headcount-based pricing: we charge clients based on how many people work at their organization. In our Hire 2.0 release, PI gives partners the option to use what we call “value-based pricing” for Hire. In other words, clients who use the product less, pay less, while clients who use…