
Where behavioral science becomes behavioral intelligence
The Predictive Index has been advancing behavioral science since 1955, translating what drives people at work into behavioral intelligence: clear, validated insights organizations can act on. Our platform brings behavioral and cognitive data into every stage of the employee lifecycle, from hiring and team design to management and leadership.
Careers at PI
PI is a place where people with diverse backgrounds, experiences, and perspectives collaborate on amazing, important work. If you’re looking to dig in and succeed, there’s a place for you here.
Culture and Values
Our vision, Better Work, Better World, is only within reach because of how we work and who we are. That starts with our culture, and at its heart are our core values.
History | Discovering psychometric testing
In 1942, twenty-six-year-old Arnold Daniels volunteered for the U.S. Army Air Corps. Shipped to England as a flight navigator, he was part of a team that soon logged more than 30 missions without a single combat casualty.
The record caught commanders’ attention, and they sent in a psychologist to study what made the team’s work so effective. It was Daniels’ first encounter with psychometric testing, and the start of a lifelong pursuit: solving business problems through a deeper understanding of individuals.

Refining the science
After the war, Daniels returned to Boston and briefly studied workplace psychology at Harvard. In 1952 he released the first Predictive Index Assessment, and in 1955 he founded the company.
The Predictive Index Behavioral Assessment was built from a normative sample of thousands of people and has since been the subject of nearly 500 validation studies. Updated continually, it stands today as a well-established, business-relevant, and scientifically proven measure of behavioral tendencies at work.
In the decades since, thousands of organizations across nearly every job and industry worldwide have put PI to work.
Over time, PI introduced the PI Cognitive Assessment™, which measures each person’s capacity to learn, and the Job Assessment™, which defines a role by the attributes and needs it demands. Together with the PI Behavioral Assessment, this trio carried Daniels’ vision forward: identifying what uniquely motivates and drives each of us, and setting people up to do their best work. That same science is what powers behavioral intelligence today.
