A passion for understanding people

Better work, better world through talent optimization.

The Predictive Index was founded more than six decades ago, and in all that time, our mission has not changed. Our passion, inherited from our founder, is to understand people and teams—specifically what drives behaviors at work. Our quest, like yours, is to discover how to impact that behavior, ignite enthusiasm, and align business strategy with talent strategy.

Since 1955 we have honed the wisdom, guidance, and tools that help inspire employees be their most productive and engaged.

We are Pioneers

We are Pioneers of talent optimization.

The alignment of business strategy and talent strategy is brought to life by our team.

Careers at PI

PI is a place where people with diverse backgrounds, experiences, and perspectives collaborate on amazing, important work. If you’re looking to dig in and succeed, there’s a place for you here.

Culture and Values

We know that our chances of achieving our vision, Better Work, Better World, are only possible with our ability and drive to succeed. We take great pride in our culture, and at the heart of our culture are our core values.

History | Discovering psychometric testing

In 1942, twenty-six-year-old Arnold Daniels volunteered for the U.S. Army Air Corps. Shipped off to England, he was placed as a flight navigator and his team soon logged more than 30 missions—all without a single combat casualty.

When commanders noted the team’s record, they sent a psychologist in to work with Daniels—to study just what made their teamwork so successful.

This was Daniels’ first introduction to psychometric testing, and what would become a lifetime passion: solving business problems through the lens of understanding individuals.

Refining the science

After the war, he returned to Boston, where he briefly attended Harvard to study workplace psychology. In 1952 he released the first Predictive Index Assessment.

In 1955, Daniels founded PI Worldwide (now called The Predictive Index®). The Predictive Index Behavioral Assessment™ was created through a normative sample of thousands of people and has since been the subject of nearly 500 validation studies. It has received continual updates and today represents a well-established, business-relevant, and scientifically proven measure of behavioral tendencies in the workplace.

Over six decades since, thousands of organizations have used The Predictive Index in nearly every job and industry around the world.

Talent optimization is the future of work.

In 1998, Arnold S. Daniels passed away, but not before cementing his legacy in organizational psychology and psychometrics, and paving the way for the workplace of the future. Talent optimization, the framework that aligns business and talent strategy, has grown into a discipline powered by assessment data.

Over time, PI also introduced the PI Cognitive Assessment™, which provides a better understanding of each person’s learning capacity, and the Job Assessment™, which defines jobs via individual attributes and needs. Together with the PI Behavioral Assessment, this trio of tools has fulfilled Daniels’ vision—identifying what uniquely motivates and drives each of us, and setting us up for the ultimate success in our work. These assessments became the foundation for the discipline of talent optimization.

Stop wasting time and money by churning through candidates, employees, and missed business goals.