Consultant Resources

Courses

Force BC Training: Lead Types

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Lessons

Q2 2022 Introduction

What is PI Competitive Edge? If you’re new to the Edge (cool shorthand, right?), it’s a quarterly Product Marketing newsletter that takes 10 weeks of market research and breaks it down into a breezy 10-minute read. ✨ Almost like magic. ✨ Want to catch up on previous editions? Here’s what we’ve covered up until now:…

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Courses

Knowledge check

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Lessons

Engaging Hire Free users

When a prospect creates a Hire Free account, you’ll want to be prepared to support their journey and uncover opportunities to engage with them as a consultant. This call should be brief, focused, and lead to clear next steps.  The initial call seeks to accomplish a few things for you and your prospect. It should: …

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Lessons

Resources

Below you’ll find links to the documents referenced within each section of this playbook. Overview Create awareness and build interest Help prospects try before they buy Help prospects buy

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Lessons

Conclusion

The switch to Product-Led Growth might seem like a big change. In fact, it’s just a continuation of the business strategies Arnold Daniels used in 1955. One of the biggest drivers of PI’s early growth was that it offered free Behavioral Assessments and readbacks to interested clients. Arnold Daniels didn’t convince the client our product…

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