Q2 2022 Introduction

What is PI Competitive Edge? If you’re new to the Edge (cool shorthand, right?), it’s a quarterly Product Marketing newsletter that takes 10 weeks of market research and breaks it down into a breezy 10-minute read. ✨ Almost like magic. ✨ Want to catch up on previous editions? Here’s what we’ve covered up until now:…

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Knowledge check

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Resources

Below you’ll find links to the documents referenced within each section of this playbook. Overview Create awareness and build interest Help prospects try before they buy Help prospects buy

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The power of value-based pricing

Until now, PI has relied exclusively on headcount-based pricing: we charge clients based on how many people work at their organization. In our Hire 2.0 release, PI gives partners the option to use what we call “value-based pricing” for Hire. In other words, clients who use the product less, pay less, while clients who use…

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Fulfilling the promise of talent optimization

It seems like every day businesses face a new crisis. The challenges keep mounting, and our old solutions seem less capable than ever of overcoming them. We’ve created the category of talent optimization to help businesses overcome these new challenges by bridging the gap between their business strategy and their people strategy. We want to…

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How to enact positive change using PI

How can you use PI as your superpower? While these trends may sound daunting, they’re quite exciting for talent optimizers. You have the power to be the hero for many of these struggling companies using PI. Let’s break down how. First, as Jim Collins says, you have to get the right people on the bus….

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Key changes companies should make

Josh Bersin, the founder of an HR research firm, says that “you have to run your company as if every employee has one foot out the door.” And he is right because employees today demand fast, positive change from their employers. Let the data talk:  8 out of 10 employees feel ‘more empowered’ to hold leaders…

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Must-know talent trends today

There are four critical trends today catalyzing and shaping the future of work. The one-sentence summary? It is getting more challenging to attract and retain quality talent, and nearly every company today is asking themselves how to do this better. (Read: there is an enormous opportunity for PI and PI Partners to help). What else…

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