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Simplify your sales and marketing efforts
The idea of an inbound marketing campaign can stop many consultants in their tracks. It sounds like a daunting effort. The simplest solution is to devise a content marketing cadence. Rather than searching for the perfect thing to say in each situation, you let the cadence execute your message – consistently, over time, and from…
Solution Segments
What are the solution segments? Think of them as the proven groups of ways that companies can make money within a larger category. For employee engagement, there are currently three big solution segments (three ‘buckets’ to make $): Workplace well-being($52B TAM — biggest category) Rewards and recognition($46B TAM — second biggest) Engagement Measurement($2.3B TAM —…
State of the Union
The employee engagement market, as a whole, is booming. For years, top research firms have said things like, “…for companies in employee engagement, explosive growth will be the rule…” and right now it’s all coming to a head. 🚀 There’s an 11-18% compound annual growth rate (CAGR) and the majority of the market is in…
Why read the Competitive Edge?
What is PI Competitive Edge? PI Competitive Edge is a brand-new, quarterly (and totally awesome) market report. That’s right! Each quarter, your favorite Product Marketing team will send an in-depth market report designed to do one thing: give you insight into and leverage over the competition, fast. PI Competitive Edge packs 10 weeks of deep…
Work Styles Framework
In this short course we will cover: The Work Styles framework How the Work Styles framework applies to leader behavior and the Behavioral Assessment How Reference Profiles map to this framework How strategy and work initiatives fit into the framework By mapping people and strategy to this framework we create a common language to consider an organization’s talent in…
Building a safe workplace for everyone
The need for great managers and psychological safety is only becoming more critical. Why? Companies aren’t just looking to retain top talent—they’re also hiring in record numbers. According to The 2021 People Management Report, 73% of companies are currently hiring or growing. Try for yourself: Curious which industries are doing the most hiring, and which…
The importance of psychological safety
One of the most fundamental yet overlooked drivers of high performance is inclusion. Studies show organizations with inclusive cultures tend to experience everything from greater innovation and agility to greater performance and business outcomes. This is a large reason why workplace diversity matters. When organizations bring in talent from a variety of cultural, behavioral, and…