Strickland Associates, LLC

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About Strickland Associates, LLC

From PI clients in the 1980’s to PI partners today, Strickland Associates brings Sid’s 30 years of executive leadership and Aaron’s HR and technical background to our clients as we work shoulder to shoulder to engage the power of PI data.

Strickland Associates brings 40 years of seasoned PI expertise to your organization. We’ll work diligently to ensure you’re always getting the most out of the program, supporting your efforts to create strong adoption and appropriate use of behavioral and cognitive data in your business. We’ll be there to provide planning and implementation strategy as you initially engage the PI program and on an ongoing basis. Nothing gets us quite as excited as helping organizations “move the needle.”

Team Leaders

Sid Strickland

Sid Strickland


Sid has 30+ years of experience in leadership, business growth & development, coaching, mentoring, and training. Sid was President of the Home Depot Supply Trade Division in Atlanta, where he and his team delivered annual operating performances that were significantly above industry norms. Prior to that, Sid was a Senior Vice President at Hughes Supply in Orlando. His tenure at Hughes resulted in a variety of major programs and advances, helping Hughes to grow from $100m to $4b in sales.

Aaron Strickland

Aaron Strickland

Vice President

Aaron’ career began at Hewitt Associates (now AonHewitt), provider of consulting, actuarial, and outsourcing services. He first served in benefits outsourcing, delivering health insurance management, DC (401k), and DB (pension) administration. Following this, roles in internal HR, including recruiting, then learning & development, designing and delivering courseware and managing a team of facilitators. He then joined IS/IT to support global technology learning integration for the firm.