Metrilo blog interviews PI’s VP of marketing on effectiveness of newsletters


The Predictive Index’s Vice President of Marketing Drew Fortin was one of 25 marketers who shared with Metrilo Blog their thoughts on e-commerce newsletters and its effectiveness.

Drew chatted with the online blog, geared toward entrepreneurs and their growing businesses, about the benefits of organizations utilizing newsletters, ruling out the idea that this form of email marketing is dying.

“Newsletters not only allow us to send a collection of relevant content, they also allow those who may not want to hear from you daily to stay informed and engaged on a less frequent basis.”

Read the rest of Drew’s interview on Metrilo Blog!


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