Attract candidates with your job ad

When advertising job postings, use the Job Pattern to design an ad that will attract the right person for the role you are looking to fill. Consider using the suggested phrases below in your job ad.

Job TargetJob Ad FocusSuggested Phrases
A > B
Task Oriented
Problem-solving
Technical
“Opportunities for advancement in a growing firm”
“Have significant impact on the organization”
“Manage your own priorities”
“Contribute to an innovative company”
B > A
People Oriented
Social
Service
Camaraderie
“Be a valued member of our team”
“Our people are our business”
“Build positive and collaborative relationships”
“Interface with senior management”
A > C
Proactive
Eye-catching
To the point
Action
“Manage multiple priorities”
“Fast-paced environment”
“Opportunities for mobility”
“Acquire new skills and learn new things”
C > A
Responsive
Secure
Stable
Steady
“Established, stable firm with a history of success”
“Family-like culture that values loyalty”
“Consistent workload”
“Maintain processes and procedures”
A > D
Comfortable with Risk
Independent
Challenging
Venturesome
“Be your own boss”
“Grow a department”
“Take on the challenge of…”
“Rewards for performance results”
D > A
Cautious with Risk
Specific
Conservative
Team Focus
“Quality is our trademark”
“Rewards for loyalty and quality work”
“Extensive training opportunities”
“Opportunity to develop skills/expertise”
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