Attract candidates with your job ad

When advertising job postings, use the Job Pattern to design an ad that will attract the right person for the role you are looking to fill. Consider using the suggested phrases below in your job ad.

Job Target	Job Ad Focus	Suggested Phrases
A > B Task Oriented	Problem-solving Technical	“Opportunities for advancement in a growing firm” “Have significant impact on the organization” “Manage your own priorities” “Contribute to an innovative company”
B > A People Oriented	Social Service Camaraderie	“Be a valued member of our team” “Our people are our business” “Build positive and collaborative relationships” “Interface with senior management”
A > C Proactive	Eye-catching To the point Action	“Manage multiple priorities” “Fast-paced environment” “Opportunities for mobility” “Acquire new skills and learn new things”
C > A Responsive	Secure Stable Steady	“Established, stable firm with a history of success” “Family-like culture that values loyalty” “Consistent workload” “Maintain processes and procedures”
A > D Comfortable with Risk	Independent Challenging Venturesome	“Be your own boss” “Grow a department” “Take on the challenge of…” “Rewards for performance results”
D > A Cautious with Risk	Specific Conservative Team Focus	“Quality is our trademark” “Rewards for loyalty and quality work” “Extensive training opportunities” “Opportunity to develop skills/expertise”

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