How To Train Your Brain To Do Hard Things (feat. Jill Schulman)
Jill Schulman helps people do hard things and love it. A U.S. Marine Corps Veteran turned leadership expert, she teaches the science of bravery to help individuals and teams push past fear, unlock their potential, and lead more meaningful lives. Her work is grounded in Positive Psychology—the science of elevating happiness and well-being and she writes regularly for Psychology Today and Forbes on how to build everyday courage to drive business results.

HOST
Matt Poepsel, PhD
Vice President & Godfather of Talent Optimization

GUEST
Jill Schulman
Author, The Bravery Effect
When bravery is mistaken for fearlessness, leaders often feel like frauds the moment they experience a racing heart or sweaty palms. But according to U.S. Marine Corps veteran and leadership expert Jill Schulman, bravery isn’t the absence of fear, it’s the willingness to act in spite of it.
In this episode, Dr. Matt Poepsel sits down with Jill to discuss the science behind The Bravery Effect. They explore how bravery is a physical muscle that can be trained, the biological “activation energy” that comes from being told you can’t succeed, and why the modern obsession with comfort is actually a causal predictor of anxiety and depression.
In this episode, you’ll learn:
- The Science of Scared: Reframing fear as “rocket fuel” that prepares your body for peak performance.
- The Mentor Mindset: Why the kindest act for a team is balancing high standards with unwavering support.
- The Neurological Workout: How acting in the presence of fear physically reshapes and strengthens your brain.
- The Comfort Trap: Why “experiential avoidance” and seeking ease are direct predictors of anxiety and depression.
- Activation Energy: Using external discouragement as a catalyst to prove others wrong and fuel your goals.
- The 75-Year-Old Mentor: A simple mental exercise to bypass immediate fear by consulting your future self.
Highlights:
(00:00) Meet Jill Schulman
(00:10) Bravery isn’t fearlessness
(03:50) The “watch me” catalyst
(10:10) High expectations aren’t mean
(17:10) Stress can be fuel for performance
(20:15) The comfort trap
(25:20) Doing it scared
Resources:
Follow Jill on LinkedIn: https://www.linkedin.com/in/jillaschulman/
Jill’s website: https://www.jillschulman.com
Follow Matt on LinkedIn: https://www.linkedin.com/in/mattpoepsel/
Follow Predictive Index on LinkedIn: https://www.linkedin.com/company/the-predictive-index/