The PI logo is the symbol of powerful transformation and a positive way forward. It’s a power-up, a beacon, a guide. It’s instantly recognizable as our company identity.
Printing the logo on merchandise (sweatshirts, water bottles, decals, and more) must be approved by the Brand Team.
Roboto is our primary font, to be used in marketing communications, software UI design, websites, and blogs. It has been been chosen for its compatibility and simple style, making things easier to read.
The full official name is The Predictive Index, never “Predictive Index” or “TPI” on its own. The abbreviated “PI” letters can be used as long as the full name is used prior.
As leaders in the transformative discipline of talent optimization, PI owns our category with professionalism and authority. We have a grand vision, and we know our clients’ success can change the world. With our power and drive for change, we are wise, encouraging, aspirational, and purposeful.
Personality is an essential part of our brand, and we communicate in a friendly, human nature. As a talent optimization thought leader, you may also have your own personal brand that incorporates elements that are unique to your own voice and personality. When we are writing specifically for the PI brand, we must work together to project a single, consistent and coherent voice and messaging structure.
We are confident in our understanding of human behavior in the workplace. Our tools provide insights and solutions that amaze and empower, and we have built the foundation of talent optimization over 65 years of scientific validation and rigor. We are proud of our knowledge and we maintain a level of excitement. To resonate with our audience, we avoid fancy, formal language in favor of simple, direct language.
Job candidates really want to be appealing, so they highlight their strengths and hide their weaknesses. Some even flat-out lie.
You’re gonna find some liars in interviews. Don’t let them suck you in!
Most companies don’t consider how a new hire will affect the team—and they pay the price.
Multiple variables in a new hire will result in disengagement and negative outcomes. Do not allow the hire to decrease your ability to build a stronger company.
We know how to help, remaining aspirational while pushing others to create a better world through talent optimization. To be taken seriously as a mentor, we don’t position ourselves as a playful equal- like best friends or colleagues. Instead, we constantly remind our audience of the long road ahead and their ability to accomplish anything they set out to do.
Read the 60-page State of Talent Optimization Report to learn how you too can beat the competition.
Hey! Nice to see you again. Check out our awesome new report!
While having an agreed-upon and well-documented business strategy is mission-critical, business strategies don’t execute themselves; people do.
Business strategies usually suck, and it’s always someone’s fault!
By partnering with PI, you can be one of the few consultants to offer a holistic talent optimization solution that will radically transform your clients’ companies.
If this is for you, let us know. We are always looking for kick-ass partners like you.
We are building a better world, transforming the workplace for good. We have high hopes, leading the charge and transforming the world of work. Setting the bar high doesn’t mean being too cool, edgy, and hyperbolic about our statements. We aren’t wacky, risky or offbeat, but rather to stand out by offering innovative solutions that change perspective and address problems in a new way.
When culture is aligned with the business strategy, it acts as a catalyst for individual and collective productivity.
When they put their people in the right roles, they avoided turnover, toxicity, disengagement, and lost productivity.
They put their people in the right roles, which lit a match to the barrel of gasoline that was once a boring culture. Boom!
The success of our clients depends on their ability to make well-informed decisions, and it’s important to be respectful of that. We are not here to tell jokes or be goofy, nor are we here to reinforce their feelings of boredom or frustration. We want to help to compel customers to understand the possibilities of what they are undertaking, and inspire them with how important this mission is.
After reading this report, you’ll understand how to design a talent strategy for maximum impact.
Read this report! It’s basically the best thing we’ve ever done.
Copy and paste the link to quickly send your employees the behavioral assessment link.
What are you waiting for?! Just copy the link, paste in an email, and send it to whoever you want.
Strategists are typically most effective when they can balance priorities, think big picture, and anticipate problems.
Watch out for Strategists; they don’t mess around.
Brand fonts, colors, logos, tone organized neatly into a PDF.
Logo and identity usage, badges, and marketing guidelines for our PI Certified Partners.