Sample email: A note from the CEO about why the XP Survey matters

Audience: All employees
Timing: 1 day before the PI Employee Experience (XP) Survey goes live
Email purpose: Explain the value of sharing candid employee feedback

Directions: Copy and paste the language below, and use it as a starting point for your email. Feel free to personalize the language to your liking.

We recommend you send this email only after you’ve already kicked off the XP Survey process.

• Here’s our email template for introducing the XP to managers.
• Here’s our email template for introducing the XP to employees.
• Here’s a reminder email you can send employees before the XP launches.

Subject Line: Let’s Build a Better Workplace — Together

Hi team,

As we prepare to launch our upcoming Employee Experience Survey, I want to personally take a moment to share why this matters so deeply to me, and to the organization as a whole.

Our company is built on more than strategy and performance. It’s built on people. The experiences you have here — what energizes you, what challenges you, what inspires you — are ultimately the things that shape who we are and where we’re going.

This survey is more than a form to fill out. It’s a chance to pause, reflect, and speak honestly. Your voice has the power to spark real change and shape the culture we create.

I know your time is valuable, and I’m asking you to invest a few minutes in something that can have a lasting impact. Be candid, thoughtful, and real. Let’s build a better workplace — together.

Thank you, 
[CEO’s Name]