Fortin Will Drive Alignment to Achieve Market Adoption, Client Retention, and Revenue Generation
BOSTON, Mass – August 18, 2021 – The Predictive Index (PI), talent optimization leader, today announced the appointment of Drew Fortin as Chief Growth Officer (CGO). In this new role, Drew will curate the company’s long-term vision and growth strategy, which includes expanding the talent optimization category and building PI’s talent optimization platform for scale using a product-led growth (PLG) model. Drew will be tasked with driving internal alignment to achieve market adoption, client retention, and revenue generation targets.
Drew joined PI—an Inc. 5000 winner four years in a row—in 2015, where he architected and launched the talent optimization category and played a key role in scaling annual revenues over 400%. He brings nearly 20 years of experience and a versatile skill-set that includes go-to-market strategy, category design, marketing, sales, and team leadership.
“A visionary thinker and go-to-market strategist, Drew’s deepest passion lies in inspiring teams to achieve the unthinkable,” said Mike Zani, CEO of The Predictive Index. “Drew’s ideas have left a lasting and positive mark in business—bringing the category of talent optimization to the forefront of the human capital world and making PI’s mission of ‘Better work, better world’ a reality.”
“Playing a part in our mission to create better work and a better world has been so rewarding over the last six years,” said Fortin. “I’m honored to serve in an even greater capacity in my next chapter as CGO. We have an amazing team and aggressive growth plans. I look forward to keeping us up to task on achieving our vision to empower leaders with talent optimization by building the world’s first platform to do so.”
Drew previously held the title of senior vice president of sales and marketing at PI, and will continue to report to Mike Zani, CEO of The Predictive Index.
Before joining PI, Drew led teams and developed strategies for companies in e-commerce, local media, and marketing technology working for Staples, Compete (now Kantar), HubSpot, and California’s once-iconic PennySaver. Drew holds an MBA from the Isenberg School of Management at the University of Massachusetts at Amherst and a BA in Music Business Management from Berklee College of Music.
About The Predictive Index
The Predictive Index (PI) is an award-winning talent optimization platform that aligns business strategy with people strategy for optimal business results. Sixty years of proven science, software, and a robust curriculum of insightful management workshops make PI the solution for any company looking to design great teams and culture, make objective hiring decisions, and inspire greatness in their people anywhere in the world. More than 9,000 clients use PI—including AstraZeneca, Blue Cross Blue Shield, TD Bank, LVMH, and Omni Hotels—across 142+ countries. Learn more at https://www.predictiveindex.com/.
Jennifer Moebius (she/her)
VP of Marketing
The Predictive Index