The Predictive Index Acquires Charma, The Performance Management Platform

The Move Enables The Predictive Index to Build an Innovative Platform that Combines 65+ Years of Behavioral Science with Performance Management Tools; Evolves Talent Optimization Framework With Addition of Post-Hire Solution  



BOSTON, Mass – December 5, 2023 – The Predictive Index, the leading talent optimization platform, announced its acquisition of Charma (formerly known as WorkPatterns), the performance management tool that simplifies people and team management.

The move combines The Predictive Index’s 65+ years of behavioral data with Charma’s comprehensive performance management tool, enhancing managers’ ability to oversee their teams’ performance, goals, and feedback in today’s work environment. The acquisition and closing of the deal was completed in October 2023.

“The opportunity to blend two incredibly complementary companies doesn’t come every day,” said PI CEO Mike Zani. “Charma has harnessed some magic in their ability to significantly improve employee interaction and do so seamlessly, with a product that makes every effort to meet people where they are already working. That, combined with PI’s extensive behavioral science data and mission of ‘Better Work, Better World’ allows PI to truly evolve into a pre- and post-hire tool.”

Through the end of 2023, Charma CEO and co-founder Adam Berke will remain General Manager of Charma until the two companies fully integrate at the start of 2024. At that time, he will report to Mike Zani as PI’s Chief Strategy Officer. In his new role, Berke will continue to ensure the success of future product integrations, and the evolution of core products, initiatives, and strategies. Additionally, Charma’s nine-person team will be joining The Predictive Index to continue developing the product and servicing customers.

“PI is the established leader in the talent optimization category, and I’m thrilled by the vision of incorporating Charma into the platform,” said Charma CEO and co-founder Adam Berke. “It presents an exciting opportunity to join an established company that still has tremendous upside. The Charma team looks forward to being a big part of the next chapter for PI.” 

This acquisition marks a significant milestone for The Predictive Index, signaling a notable evolution of the talent optimization framework with the addition of post-hire solutions. By integrating Charma’s robust performance management solutions, PI can now offer unprecedented tools and insights for businesses navigating the complexities of management. This collaboration is not just a testament to PI’s commitment to innovating in the space, but also a promise to its clients to continuously provide cutting-edge solutions that foster excellence in talent optimization.

About The Predictive Index

The Predictive Index (PI) is a talent optimization platform that provides solutions for hiring, developing, and retaining top talent. More than 65 years of proven science, software, and a curriculum of insightful management workshops make PI the top talent optimization solution for any company looking to design great teams and culture, make objective hiring decisions, foster engagement, and inspire greatness in their people anywhere in the world. More than 10,000 clients and 690+ partners use PI—including Nissan, Citizens Bank, Blue Cross Blue Shield, and Omni Hotels—across 90+ countries. Learn more at https://www.predictiveindex.com/.

About Charma

Charma is the people management tool that simplifies what it means to be a great leader in the modern workplace. Unlike other solutions, Charma is designed to be used on a day-to-day basis. It allows leaders to connect high-level goals and strategies to daily work, and integrates with popular tools, like Slack, Zoom, and MS Teams. The product provides guided workflows for one-on-one and team meetings, employee feedback and recognition, 360 reviews, and goal setting. Charma’s AI assistants provide support across these processes by helping users write constructive feedback and more. Clients include Panasonic, Dialpad, and MMGY across the U.S. Learn more at charma.com.

Media Contacts: Amy Saenger (she/her) The Predictive Index pr@predictiveindex.com

Marlo Oster (she/her) The Predictive Index moster@predictiveindex.com