Perspectives: The Business of HR
Transforming people strategy into measurable business value
HR has always been expected to be business-relevant, but what does that actually mean in 2026 – and beyond? It’s no longer just about being SHRM- or HRCI-certified.
Today’s HR leaders must demonstrate clear business acumen and drive tangible value, while wrestling with both traditional compliance demands and AI integrations. In this webinar, we’ll discuss strategies that balance people and profit. The business of HR is about empathy, but also impact. The best people leaders intuitively understand the intersection of each.
During this session we’ll cover:
- Define “business relevance” by focusing on value creation, business acumen, measurable impact, and people dynamics.
- Identify and overcome common obstacles to effective HR-business collaboration.
- Set clear expectations with realistic goals and success metrics for your growth as a business-savvy HR professional.
- Explore different corners of the business to deepen your understanding of operations and strategy.
Who Should Attend?
This webinar is designed for HR professionals at all levels who are looking to strengthen their business understanding and strategic impact.
Why Attend?
In a post-AI world, transactional HR tasks are increasingly at risk of automation. This session will empower you to move beyond the traditional and embrace a more proactive, coaching, and relationship-building role within your organization. Discover what it truly looks like to be business-relevant, and how to position yourself for continued growth and success.
Bonus for our live attendees… tune in for 1 HRCI and 1 SHRM credit!
Panelists
she/her
Chief Executive Officer,
Murmaid International, Inc.
she/her
Founder of Ignited, LLC and Cofounder of Shiftwell
she/her
Senior Director of People,
Bloomerang
he/him
Vice President and The Godfather of Talent Optimization,
The Predictive Index
Hema Crockett, she/her
Co-Founder, Gig Talent
Jackie Dube, she/her
SVP of People Operations
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