Perspectives: Building your consultant brand
After a tough year for consultants, experts expect the management consulting market in the US to grow by 8.5% in 2021. The opportunity is there, but you need to stand out to seize it. Are you differentiating yourself and your services from all the other consultants out there?
Join Erin Balsa, Director of Marketing at The Predictive Index, Sarah Smith-Barry, Principal Consultant at Freego Consulting, for a live discussion on how to:
- Build your consultant brand
- Attract new business
- Retain existing clients with a positive client experience
- Leverage different content avenues to support all the above
SPEAKERS:
SARAH SMITH-BARRY
Principal Consultant, Freego Consulting
ERIN BALSA
Director of Marketing, The Predictive Index
MATT POEPSEL, PhD
VP of Partner Growth, The Predictive Index
Explore other episodes
Perspectives: Hiring in the Land of Make-Believe
Cut Through the Performance to Hire with Confidence To make a new hire is to participate in a performance. Post a new job, and suddenly everyone is acting as if they’re on stage. Candidates are coached, polished, and increasingly AI-assisted. Meanwhile, hiring managers are pantomiming to the ideal candidate they’ve imagined instead of addressing the…
Perspectives: Running on Empty
How HR Leaders Can Reignite Team Motivation When the World Feels Heavy Team motivation is at a historic low, and it didn’t happen by accident. Today’s workforce is absorbing pressure from every direction: economic uncertainty, AI disruption, return-to-office mandates, and the quiet weight of personal stress. While nearly 8 in 10 employees start their current…
Perspectives: Walking the Line
How HR Leaders Thrive in the Messy Middle HR professionals occupy the most challenging position in any organization: caught between competing demands, conflicting priorities, and impossible expectations. You’re simultaneously advocating for employees while executing executive directives, fostering caring culture while driving performance metrics, and managing feuding managers while maintaining your own well-being. From RTO mandates…