Brand Resources
Download PI’s logos, colors, fonts, templates and Reference Profile icons, and get quick help from the Brand team when you need it.
Logos
Black on white and ivory, white on black. Give the logo clear space of at least half its height on every side, and use the files as they are: no recoloring, stretching or redrawing, and never on PI Red.
Black, on white and ivory
White, on black
Red mark, for avatars and favicons
Colors
Most of what we make is black on white, with ivory for relief. PI Red is the only red, and it goes on the one thing that matters most.
PI Red
#EF3340
Primary buttons, the key number, the headline that matters
Ink
#181818
Text and dark sections
White
#FFFFFF
The default background
Ivory
#F4F0E6
Quotes, case studies, relief
Purple, violet and blue belong to the product. Leave them out of brand and marketing work.
Typography
Three typefaces, each with one job.
Roboto Serif Medium
Titles only: covers, page titles and slide titles.
Roboto
Everything people read: headings, body copy, buttons and captions.
Roboto Mono
Numbers that carry the point: key metrics, chart labels and table figures.
Voice and messaging
PI is the leader in behavioral intelligence. Write like a senior colleague who knows the subject and respects the reader’s time: put the finding first, use real numbers, and skip exclamation points in anything external.
Wise
Grounded in seventy years of science. We explain, we don’t lecture.
Encouraging
People are the point. We name the problem without blaming anyone for it.
Practical
Every sentence should help someone do something on Monday morning.
| Say | Don’t say |
|---|---|
| behavioral intelligence (lowercase, a category, not a product name) | talent optimization |
| PI as one company: behavioral intelligence for hiring, managing and designing teams | Hire, Inspire and Design as the story |
| Obi, in title case, always part of PI | OBI, or Obi as a separate company |
| Science-backed since 1955, stated as fact | Imagine a world where… |
| PI Certified Partners | integrations (for partners) |
Templates and tools
Start from these and most of the brand work is already done.
PI Slide Template 2026
The live Google Slides template. Every layout already carries the colors, type and spacing. Make a copy, then build.
Zoom waiting room builder
Pick your Reference Profile and build a branded waiting room for your next call.
Brand Tone & Styles in Claude
Ask Claude for a deck, doc or page and it comes back in PI’s voice and styles.
Personalized Brand Experiences [beta]
Early experiments. More on the way.
BRAND ASSET BUILDER
Zoom Waiting Rooms: Obi
Add your name and Reference Profile, and Obi tells people how to work with you while they wait. Download the video and add it to Zoom.
HALLOWEEN EMOJI PACK
Every Reference Profile, carved.
17 animated pumpkin emoji for Slack, one per Reference Profile. Unzip the pack and add them from the emoji picker.
STARTER PACKS
What’s in your work bag?
All 17 Reference Profiles as starter packs, with the everyday objects that may or may not end up in your work bag.
Merch
Hoodies, hats, bags and shirts from the official PI merch store.
Questions?
Not sure something is on brand? Ask the Brand team before it ships.